Digital Marketing

Duplicate Content and How to Fix It

Duplicate content refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Technically a duplicate content, may or may not be penalized, but can still sometimes impact search engine rankings. When there are multiple pieces of, so-called “appreciably similar” content (according to Google) in more […]

Brand Advocacy: Why Your Company Needs It

First of all, what is brand advocacy? Brand advocacy is a positive marketing for a brand. A brand advocate is someone who talks favorably about the brand. This could either be an employee or even a customer that spreads positive word of mouth about the brand. Brand advocacy involves third-party cheerleaders that promote your brand […]