Duplicate Content and How to Fix It

Duplicate content refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Technically a duplicate content, may or may not be penalized, but can still sometimes impact search engine rankings. When there are multiple pieces of, so-called “appreciably similar” content (according to Google) in more […]

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Brand Advocacy: Why Your Company Needs It

First of all, what is brand advocacy? Brand advocacy is a positive marketing for a brand. A brand advocate is someone who talks favorably about the brand. This could either be an employee or even a customer that spreads positive word of mouth about the brand. Brand advocacy involves third-party cheerleaders that promote your brand […]

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Things a CFO should do in initial few weeks

The role of a CFO is highly challenging and so in the initial few weeks taking the right steps is mandatory to ascertain a long term success. A CFO has little time to waste and being the key finance chiefs, they should make their best first impressions. Here are few valuable tips: Bottom of Form […]

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10 Key functions of a CFO

A CFO is the Chief Financial Officer of a company and he is responsible for all the financial and accounting matters, administrative operations and risk management. Establishing procedures, policies objectives, programs, processes and practices in a company to ascertain sound financial structure is the key role of a CFO. ┬áIn small organizations, the role is […]

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